Stop Procter & Gamble From Flushing Away Our Forests

Rather than meaningfully addressing issues in its supply chains, P&G has doubled down on claims that it supports the sustainable management of global forests.

The 2021 Issue With Tissue scorecard shows many companies have made major shifts toward sustainability, but laggards like Procter & Gamble (P&G) remain stuck in the past.

In the United States, we consume more than 15 billion pounds of tissue each year—more than 50 pounds per person. It’s taking a major toll on forests like the Canadian boreal.

P&G’s voting shareholders sent an overwhelming message to the company to stop fueling deforestation and forest degradation.

A lot of people were shocked to learn the brands they have used their whole lives aren’t quite as low-impact as they had thought.

Procter & Gamble has an opportunity to lead by taking full responsibility of the impact its tissue products have on our planet and climate-critical forests like the Canadian boreal. Which side of history will the company choose to be on?

Behind many packages of toilet paper covered in bears and babies lies an untold tale of clearcut forests and carbon emissions.

In October, Charmin announced its new “Go Beyond” sustainability commitments. But P&G’s new commitment doesn’t get at the root of the problem, and we've invented a new word for how their supply chain belies their marketing claims: greenflushing.

We’re destroying forest ecosystems—and ancient, sacred First Nations communities—to satisfy the market for this everyday consumer product. We can and must do better.